My intern Tim proved me wrong about AI writing tools in just one afternoon

I've been managing content for a small marketing team here in Columbus for about 6 years now. When Tim started this summer he kept pushing us to try an AI writing assistant for our weekly blog posts. I told him no way, that those tools just churn out generic fluff that sounds like a robot wrote it. Then last month we got swamped with a big product launch and Tim secretly used ChatGPT to draft 3 posts in about 45 minutes. I was ready to rewrite everything but when I looked them over they were actually decent. The tone was consistent and the facts were correct after he added some specific product details himself. It saved us probably 8 hours that week and now I use AI for first drafts on all our routine content. Has anyone else found a good balance between using AI and keeping your own voice?

2 comments

2 Comments

paulc9329d ago

Yeah that's pretty much what changed my mind too. Had a similar situation where I was against AI for writing but then my team used it during a crunch and I couldn't tell the difference after they cleaned it up. The key part for me was realizing you still need a human to add the real details and check the facts, but for that first rough draft it saves so much time. Now I treat it like having a really fast junior writer who needs supervision instead of some magic bullet.

holly_craig29d ago

Not sure I'd call it a junior writer exactly, @paulc93, more like a confident intern who doesn't know what they don't know. Seen too many people skip the fact-checking and end up with stuff that sounds right but is completely wrong.