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PSA: Don't let AI write your whole newsletter, a reader called me out and he was right
I run a small 900 subscriber newsletter about concrete work and last month I fed it to a model and let it write the intro for every issue. A reader in Phoenix emailed back one word: "robot." So I tested it myself, cut the AI intros, and started writing my own two lines plus one prompt for topic ideas only. Open rate went from 22 percent to 31 percent in three weeks. Anyone else get burned by a reader before they figured out where the line is?
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lily51113d ago
That Phoenix reader deserves a medal for efficiency, one word and it did more damage than any long angry email ever could. I write for a small fishing report list and a guy named Dale told me my "seasonal reflections" section sounded like a greeting card written by a microwave. Open rates dropped to 18 percent that month and I had no clue why until he said that. Turns out people can smell it fast, like day old fish, and they just stop opening instead of complaining. Your fix is the right one though, use the model for ideas and write the actual human parts yourself, because the second you hand over the voice the whole thing falls apart.
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