Hit 500 unique visitors on my site about concrete curing times... and it felt weirdly huge

I run this bare-bones site tracking optimal drying conditions for poured concrete (exciting stuff, I know). For two years I averaged maybe 12 visitors a month, mostly bots. Then last Tuesday I checked analytics and saw 503 unique hits in one day because some contractor in Tulsa linked to my page about cold-weather curing. Now I'm debating if this is a fluke or if I should actually update the site design (which is still default white on gray with Comic Sans headers). What do you all do when one of your boring niche sites suddenly gets traction? Push harder or leave it alone?

2 comments

2 Comments

casey9432d ago

Yeah skylergrant has a good point about not overthinking this, but I used to be the guy who would have torn the whole site down and rebuilt it after one good day. Learned that lesson the hard way back when I had a blog about vintage tractor parts that got linked from a popular forum. I spent three weeks redesigning and by the time I was done the traffic was gone. For your concrete site maybe just swap the Comic Sans for Arial or Verdana since that's what people expect for technical stuff anyway, and leave everything else alone. A single spike from one contractor sharing your page could easily happen again if you just keep adding more specific content like cold weather curing.

skylergrant2d ago

First off, I gotta say Comic Sans for concrete curing is a power move I didn't know I needed, but honestly I think you're overthinking this." Just update the headers to something cleaner and leave the rest alone, one spike doesn't mean you need to rebuild the whole thing.