I used to think a big yard was a must-have until a buyer in South End set me straight

I was showing a condo near the rail trail to a young couple, maybe in their late twenties. I kept pointing out how close the parks were, trying to sell the idea of 'shared green space' because the unit itself had no private yard. The guy just looked at me and said, 'Margaret, we work sixty hours a week. The last thing we want on a Sunday is another chore. We want to walk to a coffee shop, not mow grass.' It hit me right then. I was stuck in my own mindset, thinking everyone wanted what my generation did. I stopped leading with yard size for properties in areas like Plaza Midwood or NoDa. Now I ask people first what they actually do on weekends. Has anyone else had a client completely flip the script on what you thought was a selling point?

2 comments

2 Comments

quinnp795d ago

Yeah, I had a client say the same thing about a pool.

linda_mason824d ago

Wait, pools are different though.