The one email list trick that doubled my local ad response

Last year I was sending out a monthly pest control flyer to 5,000 houses in Lincoln and getting maybe 15 calls back. I switched to a segmented list based on who had signed up for my termite inspection emails versus the general lawn customers. Now I send two different flyers with different headlines and offers. Got 34 calls from the last batch. Has anyone else tried splitting their lists like this for a local service business?

2 comments

2 Comments

the_joel28d ago

Man, that's the kind of simple change that makes you kick yourself for not trying it sooner, right? You should take it one step further and track which offer works best for each group. Like maybe the termite crowd responds to a discount on the full treatment package, but the lawn people just want a free quote with no strings attached. Then after a few rounds, you can start tweaking the headlines or the photos in each flyer too. Eventually you might even find out that one group converts way better on a postcard versus a newsletter style layout. It's a pain to set up at first but once you see the numbers split out like that, you can really dial in your spend on what actually works.

eric_wright7728d ago

Right? I did something similar with my crew's job leads and found out the homeowners who called after 5pm were way more likely to book than the ones who called during the day, so now I route those straight to a separate voicemail. Once you start splitting up the data like that it's hard to go back to just guessing.