I was undercharging for rush jobs for like 2 years and didn't even know it

A client casually mentioned they'd have paid double to get their website live before a big trade show, which made me check my old invoices. Anyone else have a wake-up call about their pricing structure?

2 comments

2 Comments

tyler3681mo ago

Panic tax is just smart business.

mia_fox981mo ago

I once did a whole branding package for a local bakery for what I now realize was basically coffee money. The owner sent me a thank you card with a gift basket that probably cost half my fee. That's when it hit me that my "nice guy" rates were just leaving cash on the table. It's so easy to just stick with the first number you pick and never question it. I had to sit down and actually look at what things take out of me, like the late nights and the constant back-and-forth emails. Now I add a "panic tax" for anything needing a turn-around under a week, no shame in it.