I finally listened to that old blogger about writing short posts

There's this blog called "Short and Sweet" that's been around since 2008... barely gets 50 views a post. The guy who runs it told me 6 years ago that nobody reads long blog posts anymore. I thought he was just lazy. Last month I tried writing a 300 word post instead of my usual 2000 word essays, and it got 4 times the engagement on day one. Been doing it ever since and my bounce rate dropped by half. Has anyone else found that shorter posts actually work better with small audiences?

2 comments

2 Comments

graytorres6d ago

six years of evidence and dude was right all along. my average post went from 1500 words to 400 and comments tripled. people just want the point without the fluff.

reese_lane296d ago

oh man, I've been scrolling through this whole thread and I can't stop laughing at myself. I used to write these massive 10,000 word manifestos that took me three days to edit, and for what? like 12 people would read them, half of them would bounce after the first paragraph. my last short post was about my cat knocking over a plant and it got more replies than all my "deep thoughtful" essays combined. feels a little stupid to admit that less is actually more, but hey, at least I'm saving time now.