The day a fake review almost cost us our best contractor
Back in 2018 I was running a small remodeling crew out of Tacoma, and we had this masonry guy, Dave, who did stonework better than anyone I'd ever seen. A homeowner left us a glowing 5-star review praising Dave by name, and then a month later another person posted a 1-star review claiming Dave stole their deposit and never showed. I nearly fired him over it, but something felt off, so I dug into the reviewer's profile. Turns out they had posted 30 negative reviews in a single day, all against different contractors in the area, and every one of them read like a bot wrote it. I reported the fake review to the platform and Dave's rating got restored, but it took 3 calls and a week of waiting. Have any of you had a fake review nearly tank a good employee's reputation before you caught it?