The algorithm served me a 3 a.m. ad for a shovel after I searched 'how to bury a dog'

Last Tuesday my 14 year old lab passed and I spent the night looking up pet burial rules in Ohio, nothing weird. By 3 a.m. my feed was full of garden shovels, lime powder, and a sponsored post for a backyard compost bin. I get that it's keyword matching, but has anyone else had an algorithm take a sad search and make it feel ten times worse?

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