A client in Chicago told me their email list was 'too small to matter' at 500 people

This was about 8 months ago, and they were ready to stop sending newsletters. I told them to run one more campaign with a very clear offer, just a 20% discount on their main service. They got 12 sales from that single email, which was over $2,400 in revenue. It completely changed how they saw their own audience. Now they're up to 1,200 subscribers and it's a core part of their business. It made me wonder, at what point do you think a list size actually becomes 'worth it'? Is there a magic number, or is it all about how you use it?

2 comments

2 Comments

diana_thompson382mo ago

Focus on the value of each person, not the total number.

rowanf642mo ago

Absolutely. Quality over quantity every time.