Changed my mind about influencer marketing after a bad experience with a local bakery
I used to think influencer marketing was a waste of money for small businesses. But last month, a bakery down the street from me in Philadelphia paid a local food blogger $200 for a single Instagram post, and their weekend sales went up about 30% for two weeks straight. I talked to the owner, and she said the post brought in over 50 new customers who mentioned the blogger by name. That made me realize I was wrong to write it off so quickly. Has anyone else had a similar flip on something you thought was useless at first?