A client in Phoenix told me their email open rate doubled after they changed one word in the subject line

They switched from 'Your Monthly Report' to 'Here's your [Company Name] update for March'. Anyone else have a simple subject line tweak that actually worked?

3 comments

3 Comments

thompson.tyler1mo agoMost Upvoted

Yeah, adding a date like Diana87 said seems to be the key. I read a marketing blog that said people are more likely to open something that feels current and specific, not just a template.

diana872mo ago

Adding a date makes it feel less generic.

charles3262mo ago

Doubling the open rate sounds a bit much, honestly. It's just a subject line, not a magic spell.