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A client said my emails sounded like a robot, so I rewrote everything
Last month a local bakery owner in Nashville told me my newsletter copy felt 'stiff and corporate'. She said it didn't sound like me at all. I had been using these formulaic templates from a course I bought. So I scrapped my whole strategy and started writing like I talk, with shorter sentences and even a few jokes. Anyone else get feedback that made you totally change your approach to copywriting?
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spencerw725mo ago
Oh man, that totally hits home! My old boss used to mark up my drafts with "sounds like a textbook" in red pen. It was brutal, but it forced me to read everything out loud before sending. If I stumbled over a sentence, I knew it was too stiff and had to just say it simpler. That one habit changed everything for me.
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