A random comment from a client saved my whole campaign

Last month I was tweaking a Facebook ad for a local bakery in Austin. The owner kept saying the analytics looked fine but sales were flat. So I sat down with her for 20 minutes and asked what her customers actually talk about when they pick up their order. She mentioned a mom who always jokes about needing 'energy for the afternoon chaos.' That tiny quote made me swap the ad copy from 'fresh pastries' to 'your 3 PM recharge.' The ad got triple the comments in one week. Her telling me that one real thing was way better than any split test I had set up. Has anyone else had a casual comment from a client totally shift your strategy?

2 comments

2 Comments

jake_kelly2410d ago

Three times the comments from just swapping in a real customer's words? That's wild. How'd you get the owner to open up like that?

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xena_williams10d ago

I read this whole case study thing on how a cafe owner turned things around by just using ACTUAL customer quotes in their social posts instead of writing their own hype. Total game changer apparently. The owner told the consultant that once they stopped trying to sound professional and just let their regulars talk, the comments went through the ROOF. People love seeing themselves reflected in posts, it makes them feel like part of the gang. There's something about real talk from real people that just CUTS through all the noise.