A/B tested my email subject lines for 3 weeks and the winner shocked me

I swapped my usual catchy subject line for a boring one that just said 'October Newsletter' and it got a 45% higher open rate. Has anyone else seen simpler subject lines outperform the clever ones?

2 comments

2 Comments

thompson.tyler14d agoTop Commenter

Ngl I used to think clever was better but this changed my mind completely.

lindaw2914d ago

Thompson.tyler, same here - hard work just hits different when it matters.