Changed my mind about influencer marketing after a bad experience with a local bakery

I used to think influencer marketing was a waste of money for small businesses. But last month, a bakery down the street from me in Philadelphia paid a local food blogger $200 for a single Instagram post, and their weekend sales went up about 30% for two weeks straight. I talked to the owner, and she said the post brought in over 50 new customers who mentioned the blogger by name. That made me realize I was wrong to write it off so quickly. Has anyone else had a similar flip on something you thought was useless at first?

1 comments

1 Comment

hannahs714d ago

Do you ever have one of those moments where you realize you've been judging something based purely on your own stubborn assumptions...? Because yeah, I've been there. I used to roll my eyes at any kind of sponsored post, like I was too cool for it or something. Then I accidentally clicked on an ad for a tiny soap shop run by a lady in Ohio, bought three bars, and now I'm hooked. So I guess my pride cost me $200 in fancy soap, but at least I learned something.