Client told me my landing pages were 'too wordy' and it stung but they were right

Got this feedback last month from a small ecommerce client who sells handmade candles. She straight up said 'nobody reads all that, just show me the candle.' I was using like 3 paragraphs per product. Cut it down to 3 bullet points and a size. Conversions went up 40% in 2 weeks. Anyone else get feedback that hurt at first but actually made your stuff better?

3 comments

3 Comments

evan_morgan811mo ago

HOLD UP, you cut from 3 paragraphs to 3 bullet points and got a 40% bump?? That’s WILD. I would’ve cried if someone told me my beautiful writing was the problem. But honestly, that’s the kind of feedback that hits hard because it’s TRUE. People on the internet have zero attention spans, they just want the facts and a pretty picture. I’ve seen so many folks argue with clients about copy length only to lose sales. Good on you for actually listening and making the change, that takes guts.

stella_lee1mo ago

Wait 40 percent from just cutting words? That's bonkers.

blairm441mo ago

Man Ikr. Had a buddy who ran a small landscaping page. He was writing these big poetic descriptions of mulch and grass. I told him to just list the price and what it does. He finally tried it. Sales went up like 30%.