19
Client told me my landing pages were 'too wordy' and it stung but they were right
Got this feedback last month from a small ecommerce client who sells handmade candles. She straight up said 'nobody reads all that, just show me the candle.' I was using like 3 paragraphs per product. Cut it down to 3 bullet points and a size. Conversions went up 40% in 2 weeks. Anyone else get feedback that hurt at first but actually made your stuff better?
1 comments
Log in to join the discussion
Log In1 Comment
evan_morgan816h ago
HOLD UP, you cut from 3 paragraphs to 3 bullet points and got a 40% bump?? Thatâs WILD. I wouldâve cried if someone told me my beautiful writing was the problem. But honestly, thatâs the kind of feedback that hits hard because itâs TRUE. People on the internet have zero attention spans, they just want the facts and a pretty picture. Iâve seen so many folks argue with clients about copy length only to lose sales. Good on you for actually listening and making the change, that takes guts.
1