Had a convo with my barber that made me rethink email marketing

He said he opens every email from local shops because he wants deals, but immediately deletes anything with a generic subject line. Made me realize I've been doing subject lines all wrong for 3 years, just slapping the same format on everything. Anyone else have a random conversation that shifted how you approach campaigns?

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riverf343mo ago

Wait, didn't a cashier at my grocery store just tell me the same thing about subject lines?

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richard_roberts803mo ago

Hang on, pretty sure they're just repeating something they heard somewhere. Cashiers aren't exactly marketing experts lol.

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