22
Heard a guy at the coffee shop say his boss wants 'viral' but won't spend over $50
I was grabbing coffee yesterday and this guy at the next table was on a video call, loud enough to hear. He said, 'You want a viral video for the price of a tank of gas?' He was trying to explain that a $50 budget for a whole campaign was like trying to fill a pool with a garden hose. It made me think about how often we set goals without matching the resources. I once saw a company try to run a full month of Facebook ads on $100 and got maybe three clicks. How do you even start that conversation with someone who thinks marketing is cheap?
3 comments
Log in to join the discussion
Log In3 Comments
phoenixd972mo ago
That's a tough spot to be in. I usually ask what they'd expect from a $50 ad spend, then show them real numbers from a past campaign. Makes the gap pretty clear, you know?
4
seanperry1mo ago
Yeah, the part about showing them real numbers from a past campaign is key. I used to just tell people their budget was too small and it never worked. But actually putting a real report next to their dream outcome makes it a fact, not just my opinion. It stops being an argument and just becomes math they can see. Changed how I handle those talks completely.
-1