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Heard a guy at the coffee shop say his boss wants 'viral' but won't spend over $50
I was grabbing coffee yesterday and this guy at the next table was on a video call, loud enough to hear. He said, 'You want a viral video for the price of a tank of gas?' He was trying to explain that a $50 budget for a whole campaign was like trying to fill a pool with a garden hose. It made me think about how often we set goals without matching the resources. I once saw a company try to run a full month of Facebook ads on $100 and got maybe three clicks. How do you even start that conversation with someone who thinks marketing is cheap?
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