Hit 50,000 email subscribers in my niche list yesterday

I run a small email list for a local pet supply shop in Austin and it's been crawling along for 3 years. Yesterday I checked Mailchimp and saw we crossed 50,000 subscribers. That number blew my mind because I remember when I was stuck at 200 for months. The jump came after I started doing these simple 3-question surveys and offering a 15% coupon code in return. People actually like feeling heard and the data helped me segment the list way better. Now open rates are sitting around 28% which is way above average for retail. Has anyone else seen a big milestone like this from just changing one thing in your email approach?

2 comments

2 Comments

rosek7320d ago

Hitting 50k after crawling at 200 for so long must feel surreal. That survey and coupon combo is a smart move, I've seen small shops in my neighborhood struggle with the same plateau. It's the little tweaks that add up, not some massive overhaul.

ryan65320d ago

Same here, little tweaks made all the difference for my side project too.