I thought influencer outreach was just spam until I tried it on a small campaign

For my local bakery in Portland, I hit up 12 micro influencers with under 5k followers each. One post from a food blogger got us 85 new customers in a week. Has anyone else seen real results from the smaller accounts instead of the big names?

2 comments

2 Comments

ramirez.daniel15d ago

Why does everyone assume small accounts are the real goldmine? I've had the opposite experience. Working with a handful of 50k+ food accounts for a restaurant launch got us 300+ new visits from one post. Those big accounts have the algorithms working for them, and their audiences are actually more targeted since they've grown around a specific niche. Micro influencers might seem personal, but they often have friends and family inflating their numbers, not real local buyers.

jake_kelly2413d ago

Right? Totally agree. I ran a similar test for a local pizza spot and the 60k foodie account got us way more actual butts in seats than a bunch of small ones ever did. The algorithm just feeds that content to the right people automatically.