My email list got flagged as spam right before a big launch

It happened Tuesday night, right as I was about to send a campaign for a new product. My ESP said the domain reputation tanked because a bunch of old emails went to inactive addresses. Has anyone else had to rebuild sender score from scratch?

3 comments

3 Comments

rowanf642mo ago

Oh man, that's the absolute worst timing. Did your ESP give you any clear steps to start fixing it? I had something similar happen last year and it was a slow crawl back, just sending to super engaged folks for a while. Really feels like starting over.

dylanf782mo ago

I mean, is a slow crawl back even that bad? My list got flagged once and I just sent a normal campaign the next week. The open rate dipped maybe 2% and it was fine. Sometimes I think we make a bigger deal out of deliverability than it really is.

cameron7701mo ago

Disagree a bit with the idea it's no big deal. That 2% dip can hide a much bigger drop in inbox placement, which is what really hurts. Rowanf64's point about the slow crawl back is the more common, and painful, reality for most people.