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My Facebook ad budget blew up last Thursday because I forgot to set a daily cap
I set up a campaign for a client's new product launch and was running tests in the ad manager. Got distracted by a phone call and left the budget at $500 per day instead of the $50 I meant. By the time I checked it 6 hours later the campaign had spent $320 and only made one sale. Client was not happy. Had to eat the cost myself since it was my mistake. Now I triple check every campaign before publishing. Anyone else have a costly oops moment like this?
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emma6843d ago
Oh man, that hurts just reading it. Three hundred and twenty bucks in a few hours is brutal. I did something similar with a boosted post once, set it to run for a week and forgot about it. Ended up spending way more than the product was even worth.
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wade_young863d ago
Hearing it spent $320 in just 6 hours makes my stomach drop, @emma684. That is the kind of mistake where you just stare at the screen and feel sick. I would have been sweating bullets trying to explain that to the client.
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