My Facebook ad campaign bombed hard last week and I can't figure out why

I spent $300 on a retargeting campaign in Seattle and got a 0.3% CTR instead of the usual 2% - did anyone else have their ads totally tank after the iOS update changed tracking?

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1 Comment

calebrivera7d ago

Yeah the iOS update wrecked a lot of retargeting campaigns. Your pixel is basically blind now for a big chunk of iPhone users who opted out of tracking. A 0.3% CTR is pretty rough but I've seen worse since that change. Try rebuilding your audiences with first party data like email lists or site visitors who actually clicked something. Also check if your offer is stale for those people, sometimes the old ads just stop working when the tracking gets fuzzy.