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My old email automation setup finally broke after 6 years
My email sequence that ran since 2018 finally cratered last Thursday when Mailchimp changed their API and all my old merge tags turned into plain text. Had to rebuild 12 emails from scratch over the weekend. Anyone else holding onto ancient marketing tools that still worked?
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keith_singh15d ago
Old email automations are like old cars. They run fine until one little thing breaks and suddenly you're rebuilding the whole engine. Mailchimp's API changes have been a pain for years, honestly surprised it held together that long. Your mileage may vary but I've found that simpler platforms with less frequent updates tend to last longer. The merge tag issue is a classic gotcha too, those little details always trip people up. Hope the rebuild went smoother than expected, at least you know the new setup inside and out now.
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lee.cole15d ago
Your mileage may vary but simpler platforms with less frequent updates tend to last longer" - that's the truth, but the REAL kicker is how those "stable" platforms suddenly get bought out and the NEW owners break everything on purpose to force you into their upgraded tier.
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