That one Tuesday where my CTR jumped 14% for no reason I could see

I spent half the morning double-checking all my reports thinking something was broken, but it turned out my latest batch of A/B tested headlines just really clicked with the audience, and now I'm scared to touch anything for fear of jinxing it - has anyone else had a random spike that you later couldn't explain?

2 comments

2 Comments

tessa_kim39d ago

My coworker once had a glitch that made her data look amazing for a whole day.

the_amy9d ago

Did you ever wonder what kind of glitch that was? @tessa_kim3, I read something recently about Excel bugs that can mess with formulas and make numbers look way too good. That coworker probably got a nice little confidence boost before someone found the error. It's wild how one little glitch can totally change your whole day's outlook at work. I hope she didn't get in trouble when they figured it out.