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Update: My TikTok ad for a $19 planner got 200k views but only 3 sales

The video went viral with people saying they loved the design, but almost nobody clicked the link. I learned that engagement doesn't equal buyer intent at all. Has anyone else had a viral post that just didn't convert?
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2 Comments
tarak17
tarak172mo ago
My friend's candle video hit 500k views last month. All the comments were just asking what song was playing in the background. Zero sales.
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leo505
leo5052mo ago
Ever had a video blow up but the comments were all just people tagging their friends?
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