Vent: My friend told me to ignore email marketing and focus only on social

He said email was dead and I should put all my budget into Instagram ads. I listened and ran a $500 campaign for my small online store last month. The ads got likes but zero sales, while my old email list from six months ago still brings in about two orders a week. Has anyone else had a social-only plan backfire like this? What's a better split for a small budget?

2 comments

2 Comments

lily5112d ago

Ignoring email marketing sounds crazy to me... my own little shop gets way more clicks from a simple newsletter than from any social post. Likes don't pay the bills, you know? I spend maybe 70% of my tiny budget on email stuff now and just use social to remind people I exist.

abby_martin281d ago

My friend's cafe was struggling until she switched focus like you did @lily511. She started sending a weekly email with just one photo of a new pastry and the open hours. Her sales from those emails are now triple what she gets from posting on Instagram every day. She told me it finally feels like she's talking to customers who actually want to listen.